Written by: Dr. L. P. Jones
For most small
business owners, business ownership is a dream come true. However, operating
successfully requires implementing effective strategies to overcome challenges. Here are some tactical approaches to
marketing that are sure to make your business a success.
1. Devise A Unique
Selling Proposition.
Customers are
attracted to things that benefit THEM. A unique selling proposition emphasizes
the benefits your customers will gain from doing business with you.
The benefit is
not about you, however. It is about your customers.
Think of a unique
benefit or combination of benefits your competition cannot or is not willing to
offer. For example:
- Freebies
- Durability
- Flexible return policy
- Quicker service
- Excellent customer service
- Access to resource
If you want to stand out, propose to your customers with offers that benefit THEM.
2. Promote Complementary
Products
Today’s customers
are focused on getting what they need conveniently. So, if you have products
that complement their needs, create ways to attract them to those complementary
products. Not only can you increase your sales volume, but you may save your
customers time in getting more products they can use in one shopping experience.
3. Offer Deals
With Expiration
On-going offers
encourage procrastination and do little to persuade customers to act quickly. If
your customers know they have little time to take advantage of a great deal, they
will likely prioritize making that purchase while the deal is available.
With these simple
tactics, you can overcome some marketing challenges and steer your business
toward success.
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