Regardless of your profession, being the most credible in that area of expertise is an advantage. To build expertise, however, takes hard work and experience. It involves studying, developing, and mastering practical skills, and then applying those skills to the highest standards.
If you feel you are an expert in your field, here are five ways to start
establishing your reputation.
Publish a Book or Series of Reports
The internet has made this much easier. You can now create an e-book that can be downloaded without having to involve a publisher. A well-written book or series of reports will establish your reputation as an expert in your field.
By publishing information-packed articles, you will soon enjoy the status of being seen as an authority on your topic. This can lead to joint ventures and many other exciting opportunities that you would have never enjoyed otherwise!
Set up a user-friendly website that will appeal to customers, and you have expanded the reach of your reputation. Keep it timely and informative, and people will continue to return to your site. If you do not know how to set up a website, there are plenty of web designers who do.
Speaking to a local group of people can establish you as an expert and get you referrals that may lead to a wider audience. If you are not sure you can speak in public, preparation and rehearsal are the keys to success.
- Aim your presentation at the right level,
- Follow a sensible sequence,
- Try not to sound like a dry textbook-like monologue,
- Write down your main points so you are not relying solely on your memory,
and
- Start in front of a small audience.
If you have knowledge that people would like to tap into, you can pass on your expertise. Give a well-planned presentation, and they will recognize you as an authority in your subject. You will also meet people who are likely to recommend you to others.
Summary
Any of these methods will start building your
reputation as an expert. Use them correctly to gain the sort of reputation that
will have potential clients approaching you, without you having to seek them out.
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